Google Analytics Explained eBook

Google Analytics Explained eBook is your definitive guide to turning data into decisions. This practical eBook demystifies GA and GA4, helping marketers, analysts, and business owners unlock how visitors find, engage, and convert on your site.

Inside you'll find a clear, step-by-step framework to set up, collect, and interpret your analytics data. Learn how to configure properties, streams, events, goals, and conversions, then translate numbers into actions that boost traffic, engagement, and revenue.

From dashboards to custom reports, the book shows how to build metrics that matter for your goals. It covers user journeys, funnels, attribution, cohort analysis, and data quality checks so you can trust your insights and optimize campaigns across channels.

Accessible for beginners yet valuable for seasoned analysts, this eBook emphasizes practical, real-world cases. With screenshots, annotated examples, and checklists, you’ll implement what you learn immediately, whether you manage an e-commerce store, a SaaS product, or a content site.

• Setting up GA4 and Universal Analytics, property configuration
• Collecting data with events, conversions, and campaign tracking
• Analyzing user behavior with funnels, paths, and cohorts
• Creating dashboards and custom reports
• Data quality, privacy considerations, and troubleshooting
• Real-world case studies for e-commerce, SaaS, and publishers

Keep this resource handy as analytics needs evolve, and equip your team with a clear, shared language for growth and impact.